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This web site cynthiafarren.com had the following in the site, "Cynthia Farren Consulting helps you save money, manage risk and become more competitive through appropriately managing your software assets." Our analyzers noticed that the webpage stated " Our goal is to improve your technology position in such a way that you see real and quantitative improvement in the ROI on your technology spend by making your systems, technology and personnel work more efficiently and effectively for you." The Website also said " Weve helped clients save 10-30 on the cost of software licensing through our Software Asset Management." The website's header had auditing software as the most important optimized keyword. It is followed by computer audit, contract negotiator, and effective negotiating which isn't as highly ranked as auditing software. The next words cynthiafarren.com used was it asset. it asset manager was included but could not be understood by web engines.